Checkin Technologies Rebrands as Nxtgen Care
On Monday, June 17, Checkin Technologies launched a new company name, Nxtgen Care with a fresh new brand design to better position the business in its key markets. While its previous name was selected based on the premise of “checking in” on seniors health and wellness, it did not adequately capture to the full extent of the solution, one focused on providing business intelligence for seniors care operators.
“Having recently completed very successful deployments in Canada and the USA, the timing was right to introduce a new name for our business,” said Dan LeBlanc, Founder | President, Nxtgen Care. “With our market expansion plans ramping up, we needed to position ourselves in a broader sense, with a new name that spoke to all our stakeholder audiences.”
The new company name, Nxtgen Care, was a strong option for the seniors care category. “Our new brand presented along with the positioning statement ‘A Revolution in Seniors Care’ speaks to the truly significant impact our platform is having with our partner clients,” says David Spriet, Chief Marketing Office, Nxtgen Care. “The brand strikes all the right cords – a simple and modern aesthetic that is human and friendly. And our brand graphic, composed of a series of circles, nicely conveys the dynamic nature of a ‘community of care’ – essential for the health and well-being of seniors.”